Helping founders build products that survive retail
LaunchShelf is a retail advisory for physical product founders—guiding you on pricing, margins, packaging, and other critical areas often overlooked, so you control decisions before retail does.
Book a 30-minute discovery callExperience across major U.S. retailers and big-box stores
Retail doesn’t fail products. Products fail retail.
I’ve worked directly with retail buyers, managed national accounts, led line reviews, and negotiated margin across some of the largest U.S. retailers.
I’ve also been on the founder side, making product and inventory bets before retail feedback ever arrived.
Most products don’t fail at the buyer meeting. They fail earlier—when pricing, packaging, or SKU decisions lock in risk.
LaunchShelf helps founders pressure-test those decisions while they’re still fixable—before retail makes the call.
How LaunchShelf helps founders
Pre-Launch Viability Review
Pressure-test product ideas, pricing, margins, and channel fit before committing real capital.
Retail Readiness Sprint
Assess SKU logic, packaging, pricing architecture, and operational risks before wholesale or retail conversations.
Sell-In & Line Review Support
Short-term advisory support during buyer meetings — no commissions, no representation.
DTC → Retail Perspective
Strategic guidance for founders building DTC brands with future retail optionality.
How LaunchShelf Works — 3 Simple Steps
1. Discovery Call
A fact-finding conversation to connect, understand your product and goals, and gather the inputs needed to do real work (costs, pricing, packaging, SKUs, channel plans).
2. Working Session
A 60–90 minute deep dive to pressure-test pricing, margin reality, SKU strategy, packaging, and retail fit—so you know what holds up and what needs to change.
3. Clear Takeaways
You get a written summary of findings with clear recommendations—what works, what doesn’t, and the specific fixes to make before you invest more or talk to retail..
An advisory model built for founders
- Clearly defined engagements
- No commissions or placement incentives
- Retail-informed, margin-first advice
- A one-time sanity check, not an ongoing retainer model
Is LaunchShelf Right For You?
Good fit if you:
- Have a physical product (or idea) and are considering retail
- Want a pressure check before investing heavily in inventory, packaging, or sales
- Are unsure if retail is the right next move — or the right move yet
- Have DTC traction or early wholesale interest
- Want honest, experience-based feedback
Not a fit if you:
- Are dropshipping or arbitrage-focused
- Expect guaranteed retail placement
- Are looking for ads, influencer marketing, or growth hacks
- Are looking for Amazon or other online marketplace services
- Have a digital product, SaaS, or service